ADVERTISING

Following are links to websites that contain information about alcohol  advertising.  It also includes materials about the self-regulatory systems that govern alcohol advertising.

Australian Links

Advertising Federation of Australia Limited (AFA)
The Australian Associated Brewers, The Distilled Spirits Industry Council, The Winemakers Federation of Australia and Liquor Merchants Association have agreed to abide by a new Alcoholic Beverages Advertising Code introduced in April 2004. From here you can also download the Code and the Rules and Procedures. If you are producing material to be used in Australia and New Zealand, you should also refer to the New Zealand Code for Advertising Liquor.

Advertising Standards Bureau (ASB)
ASB Website
The ASB administers a national voluntary system of advertising self-regulation through the Advertising Standards Board and Advertising Claims Board. The ASB also provides a free public service for complaint resolution. The complaint form is available on their website and can be submitted online.

Australian Association of National Advertisers
Voluntary Alcohol Beverages Advertising Code (ABAC)
The Voluntary Alcohol Beverages Code.

Community Alcohol Action Network (CAAN)
CAAN Website
CAAN fosters public awareness of alcohol problems and seeks to mobilise the community to take action against inappropriate alcohol use, advertising and supply.

Distilled Spirits Industry Council of Australia (DSICA)
Alcohol Advertising
DSICA provides information about alcohol advertising. It specifically looks at:
1. Advertising Self-Regulation in Australia
2. The Alcohol Beverages Advertising Code
3. Complaints Against Advertisements
4. Alcohol Advertising Pre-Vetting System

National Committee for the Review of Alcohol Advertising
Review of the Self-Regulatory System for Alcohol Advertising: Report to the Ministerial Council of Drug Strategy
A report which examines the effectiveness of the current self-regulatory system for alcohol advertising, and considers the impact of alcohol advertising on young indigenous people. August 2003

International Links

Advertising Standards Authority (New Zealand)
Liquor Advertising Pre-Vetting System (LAPS)
LAPS was introduced at the time liquor advertising on broadcast media was approved. Liquor advertisers and their advertising agencies agreed to introduce a system which would make every endeavour to ensure compliance particularly with the Code for Advertising Liquor and also other advertising codes.

Alcohol Concern
Acquire: Alcohol Concern’s Quarterly Information and Research Bulletin
This bulletin is about the advertising and marketing of alcohol. The regulation of alcohol advertising is also discussed.

Alcohol Policy Network
Under the Influence?
An Educator's Kit for Grades 7 – 10 on alcohol advertising. The kit has been developed by the Association to Reduce Alcohol Promotion in Ontario (ARAPO).

Alcohol Policies Project
Alcohol and Advertising: Factsheet

Group Against Liquor Advertising (GALA)
Alcohol Advertising in New Zealand
GALA, a New Zealand agency, are against the advertising of alcohol. They provide facts and research on alcohol advertising.

Institute of Alcohol Studies (IAS)
Factsheet
Factsheet on alcohol and advertising including the UK codes of practice, alcoholic soft drinks and advertising controls in European Union countries. (pdf file)

International Center for Alcohol Policies
Self-Regulation of Beverage Alcohol Advertising
January 2001

National Institute of Alcohol Abuse and Alcoholism
Alcohol Counter-Advertising and the Media: A Review of Recent Research
Counter-advertising is used to balance the effects that alcohol advertising may have on alcohol consumption and alcohol-related problems. Such measures can take the form of print or broadcast advertisements as well as product warning labels. This is a review of recent research on the effectiveness of both types of counter-advertising.

US Federal Trade Commission (FTC)
Alcohol Marketing and Advertising: A Report to Congress September 2003
This Report examines whether advertising for flavoured malt beverages (FMBs) - beverages that combine characteristics of beer and distilled spirits - are targeted at underage consumers. It also looks at whether the alcohol industry has implemented previous recommendations regarding alcohol industry self-regulation. (469Kb PDF)